Ambrosia Nutraceuticals is a collective effort formed in 2015 by three respected industry leaders of the health and fitness industry; Marc Lobliner, Mike Rashid, and Sean Torbati. The three founders of Ambrosia represent professional athletes, professional body builders, and an expertise in everything health and fitness related. Ambrosia is propelled by the spirit of innovation and progression. Marc Lobliner popularized the category of BCAA with his breakout product Xtend. Sean Torbati similarly created the category of NAD+ supplementation by being the first to commercialize a brand new ingredient, Nicotinamide Riboside. Mike Rashid pioneered the concept of "Overtraining" and "Mental Jewels" making him perhaps the only wellness/fitness expert to focus nearly entirely on the mental aspect of physical training and personal development.